Facebook started in 2004 is now one of the leading social media sites that are trying to make this pandemic situation useful by introducing a new shopping feature. Mark Zuckerberg announced this on live streaming Tuesday, May 12, 2020, “We are seeing a lot of small businesses that never had online presence get online for the first time”.
Coronavirus has made an economic disaster all over the world. All businesses are facing a hard time in this pandemic situation.
Making social networking platforms business-friendly in this lockdown situation is a very important and constructive initiative. These online business shops will be accessed via Facebook and Instagram.
Tobias Luke CEO of Shopify also joined Mark in live streaming and announced a partnership. And other e-commerce sites will be part of this initiative i.e. Woo and BigCommerce.
Small Businesses have gone through a lot of eradication due to the COVID-19 pandemic. To control the economic situation, this is the finest way to overcome all the damage. Creating these shops are free and will be significant for all the small and new businesses.
The loyalty program will also be part of these shops for tracking and rewards. All the customer issues will be supported and solved by Instagram, Whatsapp, and Facebook Messenger.
This version is completely different and forthcoming for the small businesses.
A Live shopping feature will be added to help all the businesses to catalog their products in live video. Sellers will tag their products before going live and all the products will appear at the bottom of the video. This will facilitate the buyers and sellers both.
All the pressure that small businesses are facing can take advantage of this e-commerce now. This will be greatly beneficial for their businesses in this hard situation where the world is facing economic crises because of COVID-19.